A well-executed video marketing campaign can be the key to success for any small business in 2023. By creating short, informative videos about their products or services, small businesses can reach a wider audience and generate more leads than traditional marketing methods. Videos are also a great way to show off your company’s culture and personality, which can help you stand out from the competition.

If you’re looking to crush the competition in 2023, it’s important to start planning your video marketing campaign now. This guide will help you get started.

What is Video Marketing?

It’s been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

Why is Video Marketing Important?

Video marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.

That is because more and more people are glued to their phones these days, and video content is what people want to see.

According to Elite Content Marketer, 66% of people said they’d prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post.

The Benefits of Video Marketing

Benefits of Video Marketing

Photo courtesy of Renderforest

Video marketing offers a number of advantages to businesses. It’s an efficient way to get your message across in a memorable, emotional, and visual way. Videos are also more likely to be shared on social media than text-based content. This can help you reach a larger audience and grow your customer base.

A Renderforest Survey found that videos helped businesses increase:

Brand awareness by 70%

Traffic by 51%

Sales by 34%

And this is just the start. According to a Statista report, US marketers will spend 41.9% more on video ad campaigns by the year 2024. The amount is expected to grow from 10.18 billion USD in 2019 to 12.66 billion USD in 2024.

Why is video content becoming so popular?

The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms. Also, smartphone technology has made it possible for anyone to record high-definition videos.

According to Hubspot, 44% of marketers use an iPhone as their primary camera for video content.


Have you started to make video content promoting your business?

Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.

Don’t get left in the dust. Start thinking about how you can use video marketing to fly by the competition in 2023!