In essence, Google is the main search engine in use today. (Bing has a toehold, to be sure, but for smaller companies Google is more worth the investment.) From the customer side, Google helps connect us with the companies we search for. From the business side, there are a million companies to compete with for those customers.
That is why we need SEO and PPC. These techniques are how small businesses like yours can get shown to customers on Google.
What is SEO?
SEO stands for “Search Engine Optimization.” This is a free technique that a good webmaster will use when creating your website. A well-built website will include SEO techniques that will allow your page to be 1. Easily found by Google when they scan the internet, 2. Clearly relevant to customers that may be searching for your service or product, and 3. Easy to use for both search engines and customers. Most SEO experts do cost money, but a basic website should include enough SEO best practices to not actively hurt your business. (If you feel your SEO could be improved, reach out to us and we’ll help you out.)
What is PPC?
PPC stands for “Pay-Per-Click.” This is how Google makes money (one of the ways, at least). A search results page on Google will have anywhere from 3 to 5 “ad” results at the top of the page. These ads are paid for by the companies, but the company will only pay when someone clicks their ad. Hence, pay-per-click. The platform companies use when trying to use Google’s PPC is called Google Ads.
9niner is the expert Google Ad manager that you didn’t think you could afford. Learning how to effectively use Google Ads is a chore, but 9niner can get you set up with a budget that works for you on an affordable management plan that gives you a significant return on your investment. Get your free consultation now and get started on you PPC campaign today!