There are several components to a great paid digital ad campaign, whether it’s on social media or search engines.
The parts of an ad campaign are:
- Advertisement – This is the media that you present to your audience first. Whether it’s a video, a search engine result, or a social media post, an advertisement is something you paid to get in front of the people you want to see your ad. On a digital platform, your ad will have a link to your landing page.
- Landing Page – This is the page on your website that people will arrive at when they click your ad. It can be your website’s homepage, a specific product page, or a page devoted to the campaign you are running.
- Call to Action – Either a contact form, an appointment scheduler, or a purchase button, the call to action is the task you are hoping that your visitor will perform.
- Follow Through – This is the part where you follow up with any visitors who complete your call to action. If you are running an e-commerce campaign, following through is shipping their purchase. For a contact form it’s calling the back the client.
For great paid digital ad campaign management, contact 9niner Consulting today!