In 2021 social media ads accounted for $50 billion of the world’s digital marketing ad spend of $154 billion. Some businesses are seeing conversion rates near 15 percent.
To say that you should be advertising on Facebook is an understatement. In fact, you can’t afford not to.
In this article, we give you a step-by-step guide to creating an ad on Facebook.
How to Setup Your Facebook Ad
To start advertising on Facebook, you first need to set up your Facebook Ads Manager account.
Log into Facebook.
Select Menu and Ad from the drop-down menu in the top right corner.
At the bottom, click on the Got to Ads Manager prompt at the bottom left corner.
Facebook Ads Manager will create an account for you and guide you through setting up your first ad campaign.
You can also create Facebook Ads and your new Facebook ad campaign through your Facebook Business Manager account by clicking the drop-down arrow in the upper-right corner of your Facebook page and selecting Ads Manager.
Setup a Campaign Goal
What do you want Facebook users to do with your Facebook ad?
Facebook Ads provides 11 objectives to support your overarching objective.
Brand awareness: Make non-customers aware of your brand.
Reach: Let your advert and message reach a wider scope of your target audience.
Traffic: Direct clicks and visits to a specific website, mobile app, or Facebook Messenger chat.
Engagement: Raise the volume of post engagements, Likes, Page follows, or event engagement.
App installations: Increase downloads for your application.
Video views: Get more views on your videos.
Lead gen: Capture more potential customers and leads into your funnel.
Conversations: Improve engagement with your business through Facebook Messenger.
Conversions: Get the desired outcome or action (such as subscribe, download, etc.) on your landing page, web app, or Facebook Messenger.
Product sales: Integrate Facebook ads with your product catalog so that people see ads for items they are more likely to buy.
Store traffic: Direct more customers to your physical store.
Conversion-based objectives (like sales and installs) on your Facebook advertising campaigns will be charged per action, and exposure-based goals (like website visits and views) will be charged per impression.
Set Your Budget And Schedule
Set your budget by choosing a daily or lifetime budget, as well as the start and end dates.
You can schedule your ad to go live in the future or choose to publish it right away.
Select Your Audience
Your first choice and best choice is the custom audience option.
Most businesses find their ideal customer by targeting people already familiar with their brand.
These include: old and current customers, website visitors, and facebook page followers.
Directing your Facebook ads to these warmer groups of people will get a better result than if you were targeting a cold audience base.
Select Where Your Facebook Ads Are Placed
Now you can choose where you want your ads to appear, Facebook, Instagram, Facebook Messenger, or the Audience Network.
We recommend using the automatic placement option.
By selecting this option, Facebook automatically places your advertisements across their platforms: Facebook, Instagram, Messenger, and the Audience Network.
They decide which platforms to deploy the ad on to get optimal results.
Create Your Facebook Ad
Now it’s time to create your sales message and go live with your Facebook ads campaign.
It starts with a captivating headline.
Your headline impacts the click-through rate (CTR) and the cost-per-click (CPC).
Keep your headline short. A recent study found that headlines with 60-100 characters get the highest click-through rates.
Your headline needs to be short and catchy. Use power words like Free, Now, You, and Instant.
Create a sense of urgency by using phrases like “…for a limited time only.”
Use a clear call to action. Buy now. Call today. Sign up.