A major part of digital marketing is being able to get your website to organically rank as high as possible on Google’s SERP (search engine result page). You might be scratching your head and wondering, hm… Well, how do I do that?
That’s what we’re here to tell you all about. The key to garnering recognition from Google’s algorithm as a relevant and reputable website is through the precise utilization of SEO and content marketing.
What is SEO?
SEO is the acronym for “search engine optimization”— a method of tailoring your site to increase the number of eyes it gets for related and relevant searches. SEO accomplishes this through the research and usage of relevant keywords throughout your website.
Search engine bots are constantly crawling web pages, going from site to site in order to collect and index the information from these pages. Then, algorithms scan these pages in the index— computing hundreds of ranking-related signals and factors— to order the pages appropriately according to each search query.
What is Content Marketing?
Content marketing is a digital age marketing technique that encompasses the creation and distribution of beneficial, consistent, and relevant information in the form of content in order to acquire a specific audience; with the objective of compelling customers to buy and/or invest in the source of the information.
Content marketing can come in the form of blog posts, infographics, podcasts, YouTube videos, etc.
SEO & Content Marketing
In the world of digital marketing, SEO and content marketing are soulmates that cannot and should not ever be separated from one another. Creative content won’t get any readers if it doesn’t incorporate SEO throughout its media, and SEO on its own is just a splattering of words that have no meaning or leverage when standing alone.