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At 9niner Consulting, one of Baltimore’s leading digital marketing agencies, a question we’re often asked is: “Which should I choose: Google Ads or SEO?” There really isn’t a one-size-fits all answer to this question, as they both offer benefits and downsides. The bottom line is that it really depends on what your specific situation is, including your target demographic and your overall goals.

Pros and Cons of Google Ads

One of the most popular PPC, or pay-per-click, platforms, Google Ads (formerly known as AdWords) gives you super-enhanced visibility, increased relevance, instant and measurable results, and budgeting flexibility. On the other hand, you do have to pay for the service, and your landing pages need to be very effective.

Pros and Cons of SEO

Search engine optimization (SEO) has been a cornerstone of digital marketing from the beginning. Benefits include the fact thatit can be free (if you take the DIY approach) and ensures user friendliness, so that you know you have a quality site. The negatives of using SEO are thatit constantly changes, it takes a while to see results, and it is difficult to definitively measure.

At 9niner, we use both Google Ads and SEO to bring you the best results.