Whether you are employing email marketing to gain some extra eyes on your home business, or employing a full-on marketing campaign intended to reach millions, it is a very effective form of marketing. Here are some tips on how to best utilize email marketing in your campaign.

Personalize your emails to help attract consumers. As with many other methods of marketing, you will find more customers willing to do more business with you when you are more conversational and human-like. For example, if you know why they signed up for your emails, include that information in the message.
Avoid renting or purchasing email lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly the types of people you’re targeting, but the lists can actually hurt your reputation. Try to build your email list as organically as possible.
Make sure to include a call to action at the beginning and conclusion of your marketing email. Be clear about what you’re urging your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.
If you no longer have any fresh ideas for your email marketing campaign, allow your customers to assist you. Employ methods such as writing down the questions that you receive from customers. Then when you go to send the next email, you already have a topic to address.