The best way to rank number one on Google is to make a great, user-friendly website. Google wants to give a user the best result for a certain search query. If your SEO strategy is focused on being the best result, and creating the best website possible, you’re probably on the right SEO-track.
In this article, we will detail how to use the Yoast SEO plugin for WordPress.
Boost Technical SEO With the Yoast SEO Plugin
If you have a WordPress website, you need to install the free Yoast SEO plugin. This handy plugin fixes some minor issues WordPress has. Installing the plugin and using the default settings already improves your SEO significantly. If you make sure to run all updates of our SEO plugin, all major technical SEO aspects will already be covered.
Yoast SEO is most famous for its green, orange, and red bullets, giving you feedback on the SEO-friendliness of your content.
Back in the day, you’d just find these in the Yoast SEO meta box below your post editor. Nowadays, if you’re using the WordPress Block editor, you can also find them next to your content. On the right side of the editor, in the Yoast SEO sidebar.
How to Turn Your SEO Score from Red to Green?
The focus keyphrase
The first field in the Yoast SEO sidebar and the meta box is the focus keyphrase field. In your Yoast SEO sidebar, on the right side of your editor, you’ll find this field at the top:
In this field, you can enter the phrase you’d like this specific post or page to rank for in the search engines. You can add this keyphrase at any moment, but we would suggest adding it right away as a reminder to yourself to keep your content focused on this topic.
The readability analysis
Below the focus keyphrase field, you can find the Readability analysis tab (in the Yoast SEO sidebar). It’s best to look at this tab after you’ve written the first version of your post or page. It gives you a red, orange or green bullet, which reflects how your text scores on readability.
This analysis contains a few different checks, that our plugin automatically does on your content. Open the tab to find out how you’re scoring on all the individual checks and what you can still improve on. You may be wondering why you should look at this tab at all, but trust us: readability is crucial for SEO!
After checking the readability of your copy, it’s time to look at its SEO-friendliness. Remember the focus keyphrase you’ve set? The SEO analysis evaluates how well your content is optimized to rank for that specific keyphrase.
For instance, it checks whether you’ve used the keyphrase enough, and not too often. But also, whether it’s present in your SEO title, meta description, images, and subheadings. Moreover, it checks other SEO aspects of your content that are not related to your keyphrase, for instance, if you have any internal links to other articles on your website.
Getting orange or red bullets? Have a look at the feedback the analysis gives and try to make improvements where you can.
If you can follow Yoast’s simple steps to creating a more SEO-friendly site, you can expect to see a steady rise in the ranking on Google.